Miley Cyrus becomes the true margiela girl

Miley Cyrus has officially become the face of Maison Margiela, marking a milestone for both the house and the star. This might be the first time Margiela has leaned into a campaign fronted by a global celebrity, but for Cyrus, the relationship is anything but new.

Her Margiela era quietly began in 2023, when she promoted her single ‘Used To Be Young’ in a string of avant-garde looks that aligned perfectly with John Galliano’s vision for the house. From there, her allegiance only deepened: she chose Margiela for the 2024 Grammys, where she cemented her status as a fashion disruptor, and again at the Vanity Fair Oscar Party in 2025, where she reinterpreted red carpet glamour through the house’s off-kilter lens.

Now, as the face of Margiela, Cyrus embodies the brand’s paradox: rawness and polish, chaos and precision, rebellion and refinement. For Galliano, whose recent couture shows have blurred performance and fashion in ways few designers dare, Cyrus is the perfect muse - unapologetic, transformative, and always ready to subvert expectation.

The move feels less like a brand attaching itself to a star, and more like the natural evolution of a creative partnership that’s been building for years. With Cyrus at its forefront, Maison Margiela signals not only a bold embrace of celebrity, but also a reminder: the most radical acts in fashion are often about choosing the right character to tell the story.