ss26 Trend tracker: From Runway Looks to High Street Style
Maximalism at its finest.
This Spring Summer 2026 season is seeing bold & playful trends hitting the runway, spilling into the high street. From statement pieces to experimental silhouettes as well as out of the ordinary footwear, designers are embracing volume, motion, and revival of textures, turning everyday staples into eye-catching statements.
Behind the runway: The true cost for consumers and brands
Geopolitics is rewriting fashion’s playbook. From oil-driven fabric costs to tariffs and sustainability laws, brands are being forced to rethink everything — from sourcing to pricing.
Is Golden Goose monetizing ‘working-class’ aesthetic?
“By artificially reproducing signs of hardship, the brand transforms markers of struggle and practicality into a curated aesthetic for affluent consumers.”
by Louis Lorgis-Leech
The Return of the Bumster: How McQueen’s Most Controversial Cut Still Defines the Body
When Sean McGirr sent his models down the runway for McQueen’s Spring/Summer 2026 collection, fashion watchers immediately recognised the ghost that had returned. The Bumster - the scandalous, spine-baring trouser that first appeared over three decades ago - was back. Not as a nostalgic gimmick, but as a reclamation of one of fashion’s most provocative ideas: the power of the body through design.
is the fashion industry becoming too sensitive?
As the dust settles on the SS26 shows, the industry has entered a peculiar mood - one defined not by creativity or controversy, but by calls for “love,” “peace,” and “positivity.” From Business of Fashion’s reflections to Olivier Rousteing’s emotional posts, a wave of designers have voiced frustration over what they call “ruthless” reviews.
But has fashion really grown crueler, or simply more fragile?
Is London Fashion Week back to its glory?
London Fashion Week felt alive again. From the grassroots buzz of Lyas’ East London ‘LaWATCHPARTY’ to a renewed international presence and rising young designers being celebrated, the city showed flashes of its old spark. Under the British Fashion Council’s new CEO Laura Weir, this first season marks a promising start - there’s still work to do, but London is firmly on the path to reclaiming its place as a vital force in the global fashion calendar.
understanding the fashion calendar
What Are The Seasons? When Are They Shown? What Do They Mean?